Casual drinks with friends or a relaxing “wine mom” moment could be increasing your risk of breast cancer, a fact many are unaware of. Alcohol consumption has been linked to a higher risk of breast cancer, according to health authorities like the World Health Organization (WHO) and the National Institute on Alcohol Abuse and Alcoholism. Even one drink per day can elevate breast cancer risk by 5% to 9% compared to non-drinkers.
In our roles as alcohol and cancer researchers, we aimed to investigate women’s awareness of this connection, particularly given the rising trend of alcohol consumption among women.
Understanding the Awareness Gap
Our recent study, published in 2021, surveyed over 5,000 U.S. women aged 18 and older regarding their knowledge of the link between alcohol consumption and breast cancer. We also collected data on their drinking habits and various health and demographic factors.
The findings were surprising: only 25% of women knew that alcohol is a risk factor for breast cancer. Alarmingly, 35% believed there was no link, and 40% were uncertain.
The study also revealed disparities in awareness based on age, education, and race. Younger, more educated women and those with alcohol-related issues were more aware of the link than older, less educated women and those who had not consumed alcohol in the past year. Additionally, Black women were less aware of the risk compared to white women.
Reducing Breast Cancer Risk Through Awareness
Despite efforts by researchers, health officials, and advocates, our findings indicate that the message about alcohol’s risks and its connection to breast cancer is not reaching the majority. Myths about the supposed benefits of alcohol persist, partly because some people are reluctant to acknowledge the potential harm and discuss it.
A comprehensive communication strategy is necessary to raise awareness of alcohol’s risks and its link to cancer. Educational campaigns can inform diverse populations about these risks. Policy changes concerning alcohol marketing, access, and availability could also influence drinking behaviors. Addressing the “feminization” of alcohol marketing, which glamorizes heavy alcohol use while ignoring the associated health risks, is crucial. The WHO advocates for stricter regulations on alcohol advertising and marketing, alongside higher taxes on alcohol, to mitigate alcohol-related harm.
While today’s culture often normalizes using alcohol to cope with stress, reducing alcohol intake can significantly lower breast cancer risk. Reflecting on alcohol’s impact on health can help individuals make informed decisions about their drinking habits.
