New research indicates that over half of individuals who join a gym do so to address health concerns, with three-quarters experiencing an improvement in mental health through fitness activities, according to a survey commissioned by ukactive, representing fitness operators.
As the new year prompts hundreds of thousands in the UK to join or rejoin fitness facilities as part of resolutions to enhance their well-being, the survey highlights significant reasons for gym participation. Of those surveyed, 55% felt that their gym membership played a crucial role in managing short- or long-term health conditions.
Moreover, 78% stated that regular gym attendance positively impacted their mental health and well-being, with 66% reporting improved sleep quality through exercise.
Huw Edwards, Chief Executive of ukactive, emphasized the growing recognition of physical activity’s value in leading a fulfilling life. He urged ministers to support the fitness industry, proposing tax incentives for employers offering gym memberships or home fitness equipment to staff. Edwards also called for VAT reform, similar to Ireland, to incentivize gym membership, and a review of business rates to encourage the opening of more fitness facilities.
With approximately 10.3 million people in the UK belonging to a gym, the new year typically witnesses a surge in gym enrollments. Edwards highlighted the long-term benefits of physical activity, supporting NHS England’s use of it in programs addressing conditions like diabetes, smoking cessation, and weight management.
While the survey highlights positive outcomes, some experts suggest that gyms should focus on attracting a broader age range, including older individuals with specific health concerns. The fitness industry is encouraged to adopt innovative language and marketing strategies to engage a more diverse audience and convert new members into long-term advocates for an active lifestyle.
